StratTix makes ticket sales a proactive, targeted process rather than a reactive system. StratTix takes data directly from the ticketing system of a stadium, arena, or performance venue and produces a variety of visual and quantitative analyses with the click of a button. And then displays them on a computer or large plasma screen.

The entire sales team can use the output to impact revenue strategically and tactically. Users have experienced dramatic improvements in ticket revenues using StratTix.

Strategically, the sales team can see patterns and trends within a particular event or stretch of events. The projection capabilities of StratTix can become a key input into critical pricing decisions. The data updates can demonstrate the impact over time of marketing initiatives, such as advertising, mail campaigns, or direct customer outreach.

Tactically, those driving sales on a day-to-day basis can quickly discern which seats are available, and initiate targeted campaigns to sell them. In the cases where season ticket packages are available, the sales team can identify unsold seats contiguous with current package holders' seats and contact those customers directly (a successful tactic that is yielding impressive results for current users).

A graphic representation of the entire venue is created dynamically, rendering each seat in its exact location. Sophisticated trigonometry and geometry algorithms place the seats in the right location at the right angle to the central focus of the venue. Single event, graphic views show whether seats are sold, available, complimentary, or held. Multiple event views create entire seat-by-seat "heat maps" based on how occupied a seat is, how much revenue it is producing, and whether the seat price has been discounted.

StratTix is a major, new tool to help venue owners maximize revenues and profits. And it is easily customized and tuned for fast, efficient operations.