Professional Sports
Professional Sports franchises have two critical activities that must be done well for the team to be successful. First, they need to assemble and maintain winning teams. Second, they need to maximize the revenue from their activities, including the ticket sales for their stadiums or arenas.

For assembling winning teams, there is considerable data to help the owners and management make coaching, player selection and trading decisions. This data on players, however, is often in dispersed systems with difficult-to-use interfaces.

For maximizing revenue, concentrating on ticket sales can often return immediate benefits. Most ticketing systems, however, are focused on simply fulfilling and tracking transactions, not maximizing revenue. As a result, a great deal of potential revenue to the teams is lost. In addition to ticket sales, building visibility to all forms of business data – marketing/advertising, sponsorships, facility management, concessions, and so on – will lead the team’s executives to make better, profit-maximizing decisions.

StratBridge has developed products, based on our StratBridge.net technology to deal with these opportunities. StratEdge is a high-power, sophisticated player analysis system. StratTix presents analyzed, detailed ticket information graphically to users in the teams’ sales organizations. In addition, our StratView platform provides data-rich, interactive dashboards that display information from across the organization.

StratEdge unifies all relevant player data – from scouting reports to game statistics to health summaries to salaries – and with a range of analyses, turns the data into graphically displayed, actionable information. With live links to all of the relevant data, StratEdge is a crucial player personnel and scouting tool in preparation for up-coming games and, for planning the alternatives for certain coaching decisions. Furthermore, the information can also better prepare team executives for the decisions that they make in drafts, trades, and free agent signings.

StratTix makes ticket sales a proactive, targeted process rather than a reactive system. The StratTix approach takes data directly from the ticketing system of a stadium or arena and produces a variety of visual and quantitative analyses with the click of a button. The entire sales team can work with the output to positively impact revenue. Many teams have experienced significant increases in ticket receipts by employing the strategies and tactics derived from using StratTix.

College Athletics
Athletic programs play key roles in many colleges and universities. They provide entertainment and contribute to the school’s spirit for both alumni and students. In some institutions, the major sports programs also play a key role in contributing to the operating funds of the schools. For these reasons, many Athletic Directors have to focus on the same success factors as the professional sports organizations. They need to field winning teams, and they need to maximize the revenue derived from their sports teams operations.

As a result, colleges and universities are adopting StratEdge and StratTix for the same reasons as the professional teams. StratEdge provides them with a unique set of tools to help in making well-founded player and coaching decisions. StratTix helps the sales staff to fill the stadiums or arenas even when it’s not Homecoming or the home team is not facing their arch-rivals.

One feature of StraTix that is unique to college programs is related to the need of College Development Offices to tie alumni donor information directly to seat purchases. This is easily accomplished with StratTix and is valued by the education institutional users