StratBridge increases sales, broadens market reach and launches new products in 2006

Expansion into professional sports market, industry awards mark eventful year

CAMBRIDGE, Mass., Jan. 3, 2007 — Fueled by an increasing demand for professional sports teams to maximize ticket revenue, StratBridge continues to grow sales for its mouseclick-accessible data and ticket analysis software. Sales have grown by 100 percent for 2006 with much of the momentum coming from strategic deals with professional sports leagues such as the National Basketball Association (NBA) and the National Hockey League (NHL).

StratBridge’s StratTix ticket analysis software has become the de facto standard for professional sports teams that want to increase home-game ticket sales and revenue. StratTix gives sales staff graphical representations of their arena, ballpark or stadium, with seat-level drill-down views of sold and available seating. Sales teams can use StratTix to access this information in real-time, so they have the most accurate, up-to-date information from which they can create effective promotions on the fly. Some teams are using StratBridge.net data analysis software to study players’ effectiveness, longevity and potential impact on their teams to draft, trade or retain the best talent.

Winning industry accolades
StratBridge and its customers have been recognized by industry leaders for using technology to streamline data analysis and enhance productivity. The Arizona Diamondbacks’ StratBridge.net deployment was recently named by InfoWorld magazine as one of the top 100 IT projects in the country in 2006. StratBridge.net quickly compiles and presents key data on thousands of players in the major leagues, automating much of the labor-intensive, manual data collection and analysis that sometimes results in teams making key personnel decisions based on stale information.

The Boston Celtics won the Mass Technology Leadership Award for its use of StratTix to develop strategies for increasing attendance at the TD BankNorth Center. A 40-inch plasma screen TV that constantly refreshes with current sold and available seating for every home game throughout the season acts as the sales team’s nerve center.

Expanded product line
StratBridge expanded its product line in 2006 to help a broader range of data-dependent organizations increase revenues and operate more efficiently. In addition to StratTix, StratBridge also announced StratView, an interactive color-coded dashboard that enables sports teams, business analysts, financial investors, and other data-dependent professionals to make smart decisions faster than with standard chart tools. Like other StratBridge products, StratView harnesses the power of Microsoft’s .NET initiative, giving users powerful charting tools affordably, and with a small technology footprint.

“2006 has been an eventful year for us as we’ve capitalized on the professional sports market while delivering products that enable anyone who works with data to be more productive,” said StratBridge Founder and CEO Matthew Marolda. “The InfoWorld and Mass Technology Leadership awards along with 30 consecutive profitable quarters are testaments to our success, and our mission is to continue providing powerful data analysis tools that help organizations increase revenues and profits.”

About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including professional sports franchises, institutional and individual investors, consultants and business leaders, use the software to quickly understand complex data patterns. For more information, visit the company's Web site at http://www.stratbridge.com.

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