Calling Red Sox Nation! Fabled franchise makes pitch to boost home game ticket sales using StratBridge’s StratTix

Team of Williams, Yaz, Big Papi and Dice K sets out to continue record of consecutive home game sellouts with real-time ticket analysis

BOSTON, June 4, 2007 — The Boston Red Sox, one of the most storied franchises in Major League Baseball, will use StratBridge’s StratTix ticket analysis software to keep fiercely loyal members of Red Sox Nation filling Fenway Park to capacity for home games.

Winners of the 2004 World Series and off to a scorching start in the 2007 season, the team of Johnny Pesky, Jimmie Foxx, Pedro Martinez and Manny Ramirez boasts the second-best record for consecutive sellouts in the league with 335. The team will use StratTix software to pull ticket information from different sources to give sales staff a real-time view of ticket inventories and trends prior to each home game. This knowledge will help the sales team develop strategies weeks in advance or at the last minute.

“Every Red Sox home game is charged with energy emanating from the stands,” said Sam Kennedy, Red Sox senior vice president of sales and marketing. “StratTix will allow us to see gaps in seating we couldn’t see before, and it gives us that information in real time. That information will keep the energy momentum going for every home game.”

StratTix will provide Red Sox sales staff with a graphical representation of Fenway Park that lets them drill down to individual seat sales information showing available and sold seating in just two mouse clicks. Sales staff will be able to see previously hidden ticket purchase patterns and trends within one game, a series or the entire season; track the impact marketing campaigns such as advertising, promotions and direct mail have on sales, and monitor the effects of price changes on sales both visually and quantitatively.

“Fenway Park is legendary in sports history,” said StratBridge Founder and CEO Matthew Marolda. “The Red Sox have done an excellent job building a perennial contender and feeding fan frenzy in the team. Using StratTix will help the franchise provide tickets to fans of all ages, giving more fans a chance to root for the team in person. This announcement falls on the heels of a press release announcing the Brewers, another first-place team enjoying a great start to the season, using StratTix to boost home game revenues.”

About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including institutional and individual investors, consultants, business leaders and professional sports executives, use the software to quickly understand complex data patterns. For more information, visit the company’s Web site at www.stratbridge.com.

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