StratBridge program cashes in on client expertise

StratTix Power Program gives sports franchises and ticket-based sales organizations a chance to share revenue-generating ideas, shape future StratTix enhancements

CAMBRIDGE, Mass., May 8, 2007 — StratBridge today gave professional sports teams, venue operators and other ticket-based sales organizations a forum to exchange marketing best practices, brainstorm new approaches to last-minute sales and request enhancements when it unveiled the StratTix Power Program. Now StratTix ticket analysis software clients can have an open and active dialog about the product and how they’re using it to increase home ticket sales and revenue.

StratTix has become the de facto standard for professional sports teams that want to maximize ticket sales. It provides sales staff with graphical representations of their arena, ballpark or stadium, with seat-level drill-down views of sold and available seating. Sales teams can use StratTix to access this information in real-time, so they have the most accurate, up-to-date information from which they can create effective promotions on the fly.

The StratTix Power Program is a forum that enables clients to weigh in on and suggest product enhancements while also sharing ideas with other clients facing and solving the same sales challenges. Key benefits include:

• weekly consultations with StratBridge leadership and account managers regarding StratTix, its current use and future development;
• regular forums to share ideas and best practices in marketing, ticket sales and inventory management;
• early access to new StratTix features, functionality and modules; and
• unlimited usage of the Power User Network, a password-protected library of best practices and premium content.

“Professional basketball, hockey, baseball and soccer teams as well as major concert venues have built their ticket sales strategies around StratTix because it has delivered on its promise of increased revenues,” said StratBridge Founder and CEO Matthew Marolda. “The StratTix Power Program gives clients a chance to become stakeholders in the product, while sharing tips and tricks on how to further increase sales and boost revenue.”

About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including institutional and individual investors, consultants, business leaders and professional sports executives, use the software to quickly understand complex data patterns. For more information, visit the company’s Web site at www.stratbridge.com.

# # #