Boston Bruins to achieve seating capacity, revenue goals with StratBridge

Championship franchise to increase tickets sales, save time and money via StratTix

BOSTON, Mass., Jan. 11, 2006 — The hockey franchise that produced Esposito, Orr, Neely and Bourque will increase attendance and revenue for every home game at the TD BankNorth Garden in Boston using StratTix data analytics technology from StratBridge (visit booth #423 at Intix). The Boston Bruins will rely on StratTix to gain a real-time view of sold and available seating in advance of home games so sales staff can develop promotions and strategies on the fly. This will help them fill seats and get an early read on per-game revenue so they can react quickly.

“Our current system for studying sales trends is tedious, lengthy and not very timely,” said Lorraine Spadaro, vice president of technology and eBusiness for the TD BankNorth Garden and the Boston Bruins. “We have to pull data from TicketMaster locations around the world. If the reports aren’t ready before crucial meetings, we have to make assumptions. Thanks to StratTix, we will have a real-time snapshot of what the arena will look like for each home game so we have better data to act upon.”

By the end of January, the Bruins will begin using StratTix to maximize sales and visualize data that previously appeared in complicated spreadsheets. Live monitors will show sales staff up-to-the-minute sold and available seating in the Garden, so they have the time to create effective marketing programs to fill vacant seats. According to Spadaro, StratTix will save at least one day per week of work in reporting tasks for sales and marketing teams.

“There was a lot of enthusiasm in the first couple of months of the season after last year’s lockout. But the next three to four months will be critical,” said Spadaro. “StratTix will be the instrumental to generating the creative marketing campaign that will really help us make these critical months a success. StratTix will put raw data into actionable visual representations that we can easily interact with.”

Staff concentrating on premium seat sales will now be able to forego the whiteboard approach to sales analysis they had been tied to previously. Instead, with just a few mouseclicks, they’ll create comprehensive graphical data representations of premium seating over multiple seasons.

“You’re seeing more and more of this kind of analytical functionality being embedded in the application itself as a part of the process, as opposed to being done on a quarterly or weekly basis. The ROI is very fast on these types of applications,” said Gartner Inc. analyst Bill Hostmann in a recent Computerworld article.

“StratTix is quickly becoming an indispensable tool for sports marketing,” said StratBridge Founder and CEO Matt Marolda. “The Boston Bruins are just the latest example of a professional sports franchise or league capitalizing on the immediacy of StratTix’s data visualization and analysis to increase seat sales and revenues.”

About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including institutional and individual investors, consultants, business leaders and professional sports executives, use the software to quickly understand complex data patterns. For more information, visit the company’s Web site at www.stratbridge.com.

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