Los Angeles Avengers increase fans in the stands for home games using StratBridge’s StratTix

Team becomes first Arena Football League franchise to use StratTix data analytics to increase ticket revenues

BOSTON, May 29, 2007 — The Los Angeles Avengers, one of the hottest teams in the Western Division of the Arena Football League (AFL), are increasing home game ticket sales and revenues with StratBridge’s StratTix ticket analysis software.

The Avengers are the first AFL team to adopt StratTix. Unlike National Football League (NFL) games, AFL games are played exclusively indoors, featuring eight-man teams competing at a faster pace and often with higher scores. The Avengers will use the software to cull ticket information from a variety of sources to gain a real-time view of ticket inventories and trends prior to each home game, which will help the sales team develop strategies on the fly to maximize revenue.

“Avengers fans love the sport, love the team, and love to make themselves heard at home games,” said Avengers Vice President of Sales Matt Wikstrom. “StratTix gives us the real-time information we need to make smart decisions that increase the fan base, our ninth man, at home games.”

StratTix provides Avengers’ sales staff with a graphical representation of the Staples Center, the Avengers’ home stadium, that lets them drill down to individual seat sales information showing available and sold seating in just two mouse clicks. Wikstrom and his colleagues can now see previously hidden ticket purchase patterns and trends within one game, a series or the entire season; track the impact marketing campaigns such as advertising, promotions and direct mail have on sales; and monitor effects of price changes on sales both visually and quantitatively.

“Arena football fans are extremely passionate,” said StratBridge Founder and CEO Matthew Marolda. “The Avengers are a relatively new team with a great record, having advanced to the playoffs in four of the past five seasons. StratTix helps sales staff keep those fans cheering for their team in increasing numbers.”

About Los Angeles Avengers
The Los Angeles Avengers, one of the Arena Football League’s premier franchises, has distinguished itself as a proud partner in the Southern California community ever since its first season in 2000. Under the direction of head coach Ed Hodgkiss, the Avengers have advanced to the AFL playoffs in four of their past five seasons and captured their first Western Division championship in 2005. Equally effective off the field, the Avengers ventured out into local communities more than 300 times in 2006, visiting hospitals, schools, missions and community events. The Avengers are owned by Casey Wasserman and operated under the Wasserman Media Group umbrella. For more information about the Avengers, call 1-888-AVENGERS. For more information about Wasserman Media Group, visit www.wmgllc.com.

About StratBridge
Cambridge, Mass.-based StratBridge provides instant analytics software that enables business people to perform exhaustive diligence research at the touch of a button. StratBridge.net is a Web-native system that seamlessly extracts data from internal and external sources, regardless of format, and visually renders it in Internet browsers and Microsoft Office applications. A variety of customers, including institutional and individual investors, consultants, business leaders and professional sports executives, use the software to quickly understand complex data patterns. For more information, visit the company’s Web site at www.stratbridge.com.

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